Digital marketing for tourism
Reach more travellers, and see what brings the bookings.
SornSa plans, runs and measures ads, social media, content and SEO for hotels, resorts, tours and attractions. Every month you get a clear report: what we did, how many bookings it brought and what we will do next.
Cost per booking
฿420→฿260
We moved budget to travellers who had viewed the tour page. Next month: test two new videos.
- 3+years working with Thai businesses
- 7services, from ads to websites
- TH · ENreports in the language your team prefers
Campaigns we run on
- Google Ads
- Google Maps
- TikTok
- ChatGPT Ads
- LINE OA
Services
One team for your ads, content and data.
Pick one service, or let us run the whole plan. Either way, you work with one team, follow one plan and read one report.
Ads on Meta, Google, TikTok and ChatGPT
We set up, test and manage your ads on Facebook, Instagram, Google, TikTok and ChatGPT, aimed at travellers who are planning a trip. Budget goes to what brings bookings, not just clicks.
Social media management
A monthly plan, posts on schedule and replies that sound like you. We look after Facebook, Instagram, TikTok and LINE OA.
Content creation
Photos and short videos that show the real experience, from the kayak trail to the hotel room, with captions written for each platform.
SEO and SEM
Help travellers find you on Google and Google Maps when they search for places to stay, things to do and where to eat. We fix the basics first, then build step by step.
Branding and design
A logo, colors and a look your customers remember, plus templates your team can use every day.
Analytics and reporting
Tracking set up properly, and a monthly report in plain words: cost per lead, return on ad spend and what to change next.
Website building and optimization
A new website or landing page, or a better version of the one you have: faster pages, clearer booking buttons and tracking that works, so more visitors become bookings.
Not sure where to start?
Tell us your goal on a free 30-minute call, and we will suggest the first step.
Book a free call (opens in a new tab)
How we work
Plan. Make. Measure. Then do it better.
Listen and plan
We start with a free 30-minute call about your goals, customers and budget. Then we send a written plan with clear targets.
Make and launch
We build the ads, content and pages, check the details with you, and go live.
Measure
We track what every baht brings back. You see the same numbers we see.
Improve
Every month we tell you what worked, what did not and what we will change. Then we change it.
Who we work with
Built for tourism businesses.
Most of our clients are hotels, tours and attractions that want more direct bookings. We also work with other service businesses and online sellers.
Tourism and hospitality
- Hotels, resorts and homestays
- Tour operators and day trips
- Kayak and outdoor adventure tours
- Elephant sanctuaries and nature attractions
- Restaurants and cafes in tourist areas
Other businesses we work with
- Clinics and wellness
- Schools and education
- Real estate
- E-commerce brands and SMEs
Work
Results we report in numbers.
Recent projects, and the numbers we reported.
To protect our clients’ privacy, we don’t name the businesses we work with.
Kayak tour
Google Ads and Google Maps
+41%
direct bookings in one high season
We sent search traffic to the tour’s own booking page instead of agent sites, and kept the Google Maps listing fresh with new photos and replies to every review.
Elephant sanctuary
Meta Ads and TikTok
฿420 → ฿260
cost per booking
We made short videos of the elephants and the forest walk, and showed them to travellers already in the area. We kept the two best videos and stopped the rest.
Boutique resort
Social media and Google Ads
+38%
direct bookings in 60 days
We planned content around the questions guests ask before they book, and sent search traffic to the resort’s own booking page.
Beachfront restaurant
Local ads and LINE OA
฿230
per weekday evening booking
Weekends were full and weekday evenings were quiet. We reached people within 3 km in the afternoon and took bookings on LINE.
Reviews
In our clients’ words.
Names withheld to protect our clients’ privacy.
We used to get almost all our bookings through agents. Now far more guests book with us directly, and we can see which ads brought them in.
I like that they are straight with us. If an ad is not working, they stop it and move the money to one that is. Bookings through our own website are clearly up.
They understood how much our guests care about the way the elephants are treated. The videos never feel like ads. They feel like us.
We are a small homestay with a small budget. They plan every baht carefully, and the monthly report is easy to read, with no jargon.
We wanted travellers to find our café on Google Maps. Since they took over, many more people message us for directions and to book a table.
They reply fast. We send photos on LINE and get posts back ready to go. We never have to chase them.
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About SornSa
A marketing partner you can lean on.
SornSa (สรณ์สา) comes from สรณ์, a Thai word for refuge: someone you can rely on. That is how we want to work. We explain the numbers, skip the jargon and tell you plainly when something is not working.
Our team has worked with Thai tourism and service businesses for more than three years, in Thai and English.
Plain reports
Real numbers, in Thai or English. Nothing to decode.
Honest advice
If an ad is not working, we say so, stop it and move the budget.
One team
Ads, content and data in one place, so nothing gets lost between agencies.
Your data, handled with care
We take your data seriously. We ask only for the access we need and never share your numbers or customer details with anyone else.
Questions
What owners ask us first.
How much budget do I need to start?
It depends on your goal. A test budget of around ฿10,000 a month for ads is often enough to learn what works. On our first call, we will suggest a number for your business.
Can you handle just one part of our marketing?
Yes. We can run everything, or take one part, such as ads or reporting, and work alongside your team.
Can you reach foreign tourists?
Yes. We run ads and content in English as well as Thai, and target travellers by country, language and where they are right now, such as people who are already near your business.
Which language are the reports in?
Thai or English, whichever your team prefers. We can also send both.
How soon will I see results?
Ads usually show early signals within two weeks. SEO usually takes three to six months. We tell you what to expect before we start.
Contact
Tell us about your business.
Book a free 30-minute call. We will listen, ask a few questions and suggest where to start. No pressure, no jargon.
